Capital-FORCE was born when longtime colleagues reunited after decades at leading investment management firms
Turning Evidence Into Action
At Capital-FORCE, our mission is to make evidence-based growth investing truly usable for real people—standout investment advisors, their clients, and knowledgeable and curious investors. We do that by turning a clear, rules-driven process into transparent ETFs that fit naturally inside real-world portfolios and client conversations.
We exist to bridge the gap between institutional-quality research and the day-to-day realities of advising families. That means building strategies that are disciplined, explainable, and practical—not just clever ideas on paper.
Evidence over ego, straight talk over sales talk, and long-term relationships over short-term wins.
Our mission is lived out in how we design every ETF: start with data, codify it into rules, and deliver it in a format advisors can implement with confidence and defend in any market environment.
Investing Greatness
At Capital-FORCE, “Investing Greatness” is first a cultural standard, then an investment slogan.
Intellectual Honesty
We debate ideas with data, not ego. Every decision is rooted in observable evidence and honest assessment.
Operational Discipline
We document, refine, and consistently apply our processes—because discipline inside our walls drives discipline in our products.
Long-Term Courage
Like our bison, we face into the storm. We ask how decisions will feel three years from now, not three weeks.
Client-First Thinking
We consistently ask: does this honor the trust clients and advisors place in us? That question shapes every product we build.
Four Paths, One Mission
Three careers in portfolio management, compliance, product design, and advisor communication—all running in parallel across firms like First Trust, Invesco PowerShares, Northern Trust, and a variety of fund complexes. Along the way, Mark stepped out of the home-office world to become an RIA in California, sitting on the same side of the table as the advisors Capital-FORCE serves today. That experience reshaped everything: products have to be practical, explainable, and built for the realities of client conversations.
After 30+ years of parallel work, we’ve come together to build the firm we wished we’d had all along.
See How We Put Investing Greatness to Work
Explore our evidence-based ETFs built for advisors and serious investors.

